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Lincoln W Daniel Chat

My passion is in developing software to enable people to accomplish their goals more efficiently. Author of Creator of It's a marathon.

Jul 7, 2018 Respond

How much would you charge to write a sponsored article?

I'm thinking more and more about this now and get asked often about it. I still don't have a good answer, so I'm hoping you all can share your tips, formulas, or any guidance you might have with me and the rest of the community. Thanks in advance.


Kathy Jacobs

Jul 9, 2018

For me, the charge rate depends on many variables. It can range from a couple of hundred dollars to a couple of thousand dollars.... 

The first factor I look at is do I want to write the piece. If it is something I really want to write about, I will charge less than if I don't want to write it, but should.

The next factor is who wants the article. If it is for someone I know, the fee will be less than if it is for a corporation or publication I don't know.

The third factor is how long will it take to research and write. The longer it takes, the more I charge.

The fourth factor is am I healthy enough to take on another project? If not, I charge a high price in order to make it go away.

Two real examples: 

I have a friend who runs a top site on Outlook. When she asks me to write an article, I generally charge between $200 and $300, depending on how much research I need to do before I write the piece. 

On the other hand, there is a PowerPoint publication that is run by an acquaintance. They are a big deal and have lots of readers. Unfortunately, they usually ask me to write something I have no interest in or have no time to write. For them, my going rate is $2500 to $3600 for an article. They have paid that rate twice.